About the Print (DTG)

All our sweatshirts and hoodies are created using DTG (Direct to Garment) printing. This method uses water-based inks that absorb into the fibres of the fabric rather than sitting on top.

This creates a soft, slightly textured, blended finish that’s intentionally more relaxed than bold vinyl printing. The look is similar to a gentle, vintage-style print — subtle, cosy, and designed to feel like your favourite worn-in sweatshirt from the very first wear.

This style of print is intentional.

DTG offers:

A soft, breathable feel with no heavy or plasticky texture

A naturally “washed-in” aesthetic that suits our relaxed designs

Long-lasting colour that won’t crack or peel

A more eco-conscious printing method using water-based inks

If you prefer a bold, shiny print that sits on top of the fabric, DTG may not be the right fit.

But if you love a soft, comfy, perfectly imperfect look, you’ll love this.